projectDESCRIPTION Adaptively reuse the old Morada Market to create and differentiate an inviting urban-contemporary microbrewery that departs from the dark, smoky, male-dominated stereotypical local tavern.
designDIRECTIVE
The restaurateur wants a design that revolves around a theme, but takes a subtle approach which gives diners a feel for what they are about to get, but leaves a little bit to the imagination — a trendy fine dining establishment with a relaxed casual chic vibe that may or may not be a brewpub. It feels sophisticated and futuristic, but homey and reminiscent of old world charm. The central design elements are organic, but geometric, pulling in the background of the building — a corner market — to evoke an authentic sense of place. The patrons should feel happy, relaxed and at ease, but excited as the fun environment draws them in.
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| Communal Dining Table |
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| Loggia Dining |
designSOLUTION
The design pulls inspiration from the very definition of morada — habitat and mulberry-colored; and the abundance of heritage oak trees in the area. Juxtaposing industrial elements with warm woods, geometric forms and shapes, and a color palette of graphite, violet, and fuchsia creates a textural enriching space. Steel elements are used abundantly in the brew house tanks, bar counter, casework and upward arching sculptures evoking a sense of excitement. Large sculptures with a narrow stem base fluting out into a conical umbrella made of rebar mimic the shape of an oak tree. Wood floors flank the lounge and dining areas providing a warm balance against the metal elements. Bright and patterned textiles cover the booths and benches, while oxblood faux leather on the barstools reminds that this is also a tavern. Large cylindrical glass pendants drip from the ceiling like pilsner glasses waiting to be filled by the craft beer brewed onsite.
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| Booth Dining |
